As part of Brandcell’s knowledge initiatives, RDCL members were invited to a Morning Talk on March 23rd, 2018 in Brandcell offices around the theme “Innovate or Die, innovation in business in the age of transformation”.
Participants engaged in a debate around the main market challenge: 'is a performing economy mandatory for innovation or is innovation mandatory for a strong economy?' Followed by a presentation on 'How to innovate' and a review of the design thinking approach.