Brandcell at the Gulf CX Awards

Brandcell participated to the Gulf CX awards in Dubai on January 18th as part of the Jury, recognizing many outstanding customer experiences and digital innovations in the financial, retail, telecom and health sectors in the region.

Loyalty programs' don't compensate for poor service

How often have you been to a reputable store or service company, hoping you will get the right product with the pampering service you feel entitled to as a ‘regular’ - or shall I say ‘true loyal’ customer? Instead, you are quickly disillusioned by the lack of proper attention, poor display of product knowledge, and bare minimum service.

 

Yet as you proceed to check-out, you will proudly present the store loyalty card to earn points. Points that you will likely forget about, or lose track calculating and translating them into an actual return of value on your loyalty.

 

This is probably the only positive note you will take from your visit, having spent a substantial amount of money in a short amount of time. So, you leave without feeling as though you have been recognized as a true loyal customer.

Top 10 Intimate Brands

Brand intimacy is a new paradigm that leverages and strengthens the emotional bonds between a person and a brand among six markers that identify the character and nature of ultimate brand relationships: Fulfillement, Identity, Enhancement, Ritual, Nostalgia and Indulgence.

1- Apple

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2- Disney

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The Future Of Customer Relationships

Relationships make the world go round—from that first flicker of attraction in high school or college to walking down the aisle on your wedding day. From landing your first customer to striking the business deal that takes your startup to the next level.
 

Relationships are key to every aspect of our lives.
 

So why is it that so many business owners rest on their laurels when it comes to customer relationships?
 

How can we future-proof ourselves against developments in the world of customer relationships? Well, the first step is to understand them.