Brandcell at Born Interactive Breakfast for thought session

Brandcell CEO Joe Ayoub talked about “Customer Experience: the new competitive edge” at Born Interactive first breakfast for thought “Experience that matter” last May 2019.

A wide professional audience attended the event from various sectors and expressed a high interest in knowing more about innovation strategies and human centered design.

What Is Digital Disruption and How Does It Impact Businesses?

Don’t be fooled by the term ‘disruption’. Many people misinterpret this as meaning the process of digital disruption is a negative one; that it is an attack on their business.

In reality, it is only a negative force for those who chose to ignore it or try to fight it. Those who embrace it often find that it can benefit their business in various ways, contributing to their success.