Why local brands need to do more to connect with consumers? In life generally, it's very difficult to trust someone that you don't know. If we take this premise and apply it to products, how can consumers be expected to chose Lebanese brands when so little is known about them?

By Joe Ayoub

Yet a recent advertising campaign asked consumers to do  just that. "You love your country, love its products" was the campaign  slogan, which was expected to inspire consumers to purchase something  simply because of its manufacturing origin. Certainly consumers would  have had every right to answer the recent campaign by throwing down the  challenge: You want me to buy Lebanese brands? Then tell me more about  them. In truth, we would be hard pushed to know much about any of our  local manufacturers.

Origin via Executive Magazine