Project Details

BBAC Bank has asked Brandcell to assess and enhance the in-branch customer experience ahead of the rebranding launch.

 

How Did We Help

We identified key insights through both the employee experience and the current customers' pain points in their daily transactions. We then held a 2-day workshop centered around finding innovative ways to upgrade the customer and employee experience. This led to the redefining of the role of the branch in the digital era.