Project Details

Gazzaoui requested a Brand Audit in order to have a Brand Health check that will allow identifying the gaps and areas of improvement and move the company form a sales oriented one towards a Brand driven one.

How Did We Help

Brandcell undertook a full brand audit with internal and external surveys among key employees and customers and identified the areas of strengths and the areas of improvement among the following topics: brand foundations, brand strategy, brand management, brand engagement and strategy deployment as well the company's internal structure. An in-depth analysis and recommendations followed to turn gaps into growth opportunities.