European IMP3rove Approach

Brandcell attended a seminar on Innovation Management and the European IMP3rove Approach in April 2013. This approach strengthens the support provided to SMEs in order to innovate and increase their performance and competitiveness.

From image to inner dynamics

We live in a region where it is safe to say that the majority of well-established companies and family businesses tend to be resistant to change. Yet, as businesses wake up to the need to realign strategy with evolving markets and market trends, and as branding becomes recognized for its power to increase revenue, change is increasingly on the agenda.