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Digital Disruption
by James McQuivey
You always knew digital was going to change things, but you didn’t realize how close to home it would hit. In every industry, digital competitors are taking advantage of new platforms, tools, and relationships to undercut competitors, get closer to customers, and disrupt the usual ways of doing business. The only way to compete is to evolve.
Innovating for People
from LUMA Institute
Innovation is an economic imperative that calls for more people to be innovating, more often. This handbook equips people in various lines of work to become more innovative. It provides specific guidance for bringing new and lasting value into the world.
Innovation As Usual
by Thomas Wedell-Wedellsborg and Paddy Miller
Most organizations approach innovation as if it were a sideline activity. Innovation experts Miller and Wedell-Wedellsborg suggest a better approach.

They recommend that leaders at all levels become “innovation architects,” creating an ecosystem in which people engage in key innovation behaviors as part of their daily work. In short, this book is about getting to a state of “innovation as usual,” where regular employees make innovation happen in a way that’s both systemic and sustainable.
Design A Better Business
by Justin Lokitz, Lisa Kay Solomon, and Patrick Van Der Pijl
This book stitches together a complete design journey guiding readers step-by-step in a practical way from the initial spark of an idea all the way to scaling it into a better business.
Making Innovation work
by Marc J Epstein, Robert Shelton, Tony Davila
Profitable innovation doesn’t just happen. It must be managed, measured, and properly executed, and few companies know how to accomplish this effectively. Making Innovation Work presents a formal innovation process proven to work at HP, Microsoft and Toyota, to help ordinary managers drive top and bottom line growth from innovation.
 
Great By Choice
by Jim Collins

Why do some companies thrive in uncertainty, even chaos, and others do not? Based on nine years of research, buttressed by rigorous analysis and infused with engaging stories, Collins and his colleague Morten Hansen enumerate the principles for building a truly great enterprise in unpredictable, tumultuous and fast-moving times.
 

The Effortless Experience: Conquering the New Battleground for Customer Loyalty
by Matthew Dixon, Nick Toman, Rick DeLisi

Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong? In their acclaimed bestseller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted longstanding myths about sales. Now they've turned to a new vital business subject - customer loyalty - with a book that turns conventional wisdom on its head. 

How to Increase Performance and Profits Through Full Engagement
Rudy Karsan, Kevin Kruse

What if every single employee-every single one-worked in their dream job, utilized their best talents, worked with an inspirational leader and was fully engaged in their role?

For companies, this scenario leads to breakthroughs in productivity, customer service, profitability, and shareholder value. For individuals, it means better health, stronger relationships with family and friends, and greater happiness. We sketches the landscape of today’s changing job environment and gives managers and individual employees alike a road map to full engagement.

Be Our Guest
The Disney Institute


Exceeding expectations rather than simply satisfying them is the cornerstone of the Disney approach to customer service. Disney Institute is revealing even more of the business behind the magic of quality service.
Designing Services with Innovative Methods
Mikko Koivisto
This book presents the emerging and increasingly important field of service design. Design thinking and innovative methods work as tools for co-creating services and desirable value propositions. Service design is a tool for designing a more sustainable society. Interaction design offers us insight into creating more user-oriented services.
Service Design for Business
B. Reason, L. Lovlie, and M. Brand Flu
The latest book from our partner Livework “Service Design for Business” helps you transform your customer's experience and keep them engaged through the art of intentional service design. Written by the experts at Livework, this practical guide offers a tangible, effective approach for better responding to customers' needs and demands, and provides concrete strategy that can be implemented immediately.
The Business Model Innovation Factory
Saul Kaplan
Business models just don’t last as long as they used to. Historically, CEOs have managed a single business model over their entire careers. Today, all organizations must be capable of designing, prototyping, and experimenting with new business models. The Business Model Innovation Factory provides leaders with the survival skills to create a pipeline of new business models in the face of disruptive markets and competition.
Experience Design
Patrick Newbery
Businesses thrive when they can engage customers. And, while many companies understand that design is a powerful tool for engagement, they do not have the vocabulary, tools, and processes that are required to enable design to make a difference. Experience Design bridges the gap between business and design, explaining how the quality of customer experience is the key to unlocking greater engagement and higher customer lifetime value.
Design Thinking for Strategic Innovation
by Idris Mootee

A comprehensive playbook for applied design thinking in business and management, complete with concepts and toolkits.As many companies have lost confidence in the traditional ways of running a business, design thinking has entered the mix.

The Fifth Discipline
by Peter M. Seng
Sustainable competitive advantage is your organization’s ability to learn faster than the competition.
The New Edge in Knowledge
Carla O'Dell and Cindy Hubert
"The New Edge in Knowledge" captures the most practical and innovative practices to ensure organizations have the knowledge they need in the future and, more importantly, the ability to connect the dots and use knowledge to succeed today. Build or retrofit your organization for new ways of working and collaboration by using knowledge management.
Walking The Talk
Carolyn Taylor

Packed with energy, enthusiasm and a “can do” attitude, ‘Walking the Talk’ transforms the dream of change into an every day reality. A must read for any manager embarking on the journey of cultural change. Carolyn provides a roadmap for all aspects of building an effective culture, showing readers how to lead, define, plan, analyse and capitalise on culture to transform themselves and their organisations.

The Innovator's Dilemma
Clayton M. Christensen
In this revolutionary bestseller, Harvard professor Clayton M. Christensen says outstanding companies can do everything right and still lose their market leadership -- or worse, disappear completely. And he not only proves what he says, he tells others how to avoid a similar fate. 

Whether in electronics or retailing, a successful company with established products will get pushed aside unless managers know when to abandon traditional business practices. Using the lessons of successes and failures from leading companies, "The Innovator's Dilemma" presents a set of rules for capitalizing on the phenomenon of disruptive innovation.
Service Design, from insight to implementation
Andy Polaine, Ben Reason and Lavrans Løvlie
Service Design is an eminently practical guide to designing services that work for people. It offers powerful insights, methods, and case studies to help you design, implement, and measure multichannel service experiences with greater impact for customers, businesses, and society.
Brand against the machine
John Morgan
Brand against the machine offers proven steps for companies to increase their visibility and credibility, and create an indispensable brand that consumers can relate to.
Brand Bubble
John Gerzema, Ed Lebar
Customer surveys show that the number of  high-performance value-creating brands is diminishing across the board. The result? A brand bubble that could erase intangible value.
Brand Digital
Allen P. Adamson
Adamson puts into words how the best companies are taking advantage of digital technology and the behavior it generates to build powerful bonds with their customers.
Brand Innovation Manifesto
John Grant
How to build brands, redefine markets and defy conventions. Grant redefines the nature of brands, showing that the key to success today is to keep pace with change.
Brand Rewired
Anne H. Chasser, Jennifer C. Wolfe
Discover how the world's leading companies have added value to their company by rewiring the brand creation process

Brand Rewired showcases the world's leading companies in branding and how they have added value to their company by rewiring the brand creation process to intersect strategic thinking about intellectual property without stifling creativity.
Brand Sense
Martin Lindstrome
Brand Sense is a landmark work that explains what the world's most successful companies do differently, integrating all five of the senses.
Brand Thinking
Debbie Millman
The notion of the brand, like any concept that dominates markets and public consciousness, is a challenge to define. Is it a simple differentiator of the cereals in our cupboards.
Branding your Business
James Hammond
A succesful business must create a memorable brand and fix it in the consumer's mind. Branding Your Business helps entrepreneurs do this.
Brands and Branding
Rita Clifton
Offers an approach to building brand loyalty with the use of an interactive strategy, presenting case histories that demonstrate how the five human senses can be used as effective marketing tools to respond to trends.
BrandSimple
Allen P. Adamson
In an era of mixed messages, in which brands are extended to the breaking point and complex marketing theories compete for attention, it is more difficult than ever to create effective brands.
Designing Brand Identity
Alina Wheeler
Designing Brand Identity is an enlightening and helpful resource on the branding process. It covers everything from branding to how to come up with the most efficient strategy.

Whether your goal is to express a new brand or to revitalize an existing one, Designing Brand Identity is an essential reference for the entire process.
Domino
Linda Ireland
Establishing a target customer experience to drive daily decisions within your organization will determine the fluidity of that chain of events, and the level of profit outcome you achieve.
Emotional Branding
Marc Gobe
A great book that shows marketers of any product or service how to engage today's increasingly consumers on deeper emotional levels.
Envisioning Information
Edward Tufte
This book celebrates escapes from the flatlands of both paper and computer screen, showing superb displays of high-dimensional complex data.

The most design-oriented of Edward Tufte's books, Envisioning Information provides practical advice about how to explain complex material by visual means, with extraordinary examples to illustrate the fundamental principles of information displays. 

Topics include escaping flatland, color and information, micro/macro designs, layering and separation, small multiples, and narratives. Winner of 17 awards for design and content. 
Experiential Marketing
Bernd H. Schmitt
Engaging, enlightening, provocative, and sensational are the words people use to describe compelling experiences and these words also describe this extraordinary book by Bernd Schmitt.Moving beyond traditional "features-and-benefits" marketing, Schmitt presents a revolutionary approach to marketing for the branding and information age. Schmitt shows how managers can create holistic experiences for their customers through brands that provide sensory, affective, and creative associations as well as lifestyle marketing and social identity campaigns.
Me 2.0
Dan Schawbel
In the world of changing practices and uncertain futures Me 2.0 offers practical and proven advice about Personal Branding from an authority on the matter.
Positioning
Al Ries
Positioning One of the most important communication books that teaches everything one needs to know about branding, marketing, and product management. 
Sensory Marketing
Aradhna Krishna
What is sensory marketing and why is it interesting and also important? Krishna defines it as "marketing that engages the consumers’ senses and affects their behaviors." In this edited book, the authors discuss how sensory aspects of products, i.e., the touch , taste, smell, sound, and look of the products, affect our emotions, memories, perceptions, preferences, choices, and consumption of these products.
Strategic Brand Management
Kevin Lane Keller
Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management.
The Art of Innovation
Tom Kelley
IDEO, the widely admired, award-winning design and development firm that brought the world the Apple mouse, Polaroid's I-Zone instant camera, the Palm V, and hundreds of other cutting-edge products and services, reveals its secrets for fostering a culture and process of continuous innovation.
The Brand Gap
Marty Neumeier
The Brand Gap is the first book to present a unified theory of brand-building. This book shows how both ways of thinking can unite to produce a " charismatic brand".
The Breakaway Brand
Francis J. Kelly III and Barry Silverstein
What would happen if your brand were out of stock in a retail store? Would a customer wait until it becomes available, travel to another store to acquire it... 
Unleashing The Ideavirus
Seth Godin
Unleashing the Idea Virus recognizes the importance of new ideas, change, and innovation within product or services. This book presents great case studies that will get your branding blood flowing.
Wired To Care
Dev Patnaik
This essential and illuminating book tells the story of how organizations of all kinds prosper when they tap into a power each of us already has: empathy, the ability to reach outside of ourselves and connect with other people. When people inside a company develop a shared sense of what’s going on in the world, they see new opportunities faster than their competitors. They have the courage to take a risk on something new. And they have the gut-level certitude to stick with an idea that doesn’t take off right away. People are "Wired to Care," and many of the world’s best organizations are, too.
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