Innovate or Die Morning Talk
As part of Brandcell’s knowledge initiatives, RDCL members were invited to a Morning Talk on March 23rd, 2018 in Brandcell offices around the theme “Innovate or Die, innovation in business in the age of transformation”. 
Participants engaged in a debate around the main market challenge: 'is a performing economy mandatory for innovation or is innovation mandatory for a strong economy?' Followed by a presentation on 'How to innovate' and a review of the design thinking approach.
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Service Design Project in KSA

Brandcell consulting have been awarded with its partner Livework the first service design project in Saudi Arabia with one of the largest hospitality groups. The Aim is to design an innovative hospitality concept targeted to the new millennial generation.
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Leading By Design Conference
Livework and Brandcell  held a conference on “Leading by design” at the Beirut Design fair on Sep 21st with the aim of showcasing how design is impacting businesses today with a focus on three themes that are pressing topics for organizations: customer experience, the shift from products to services, and digitalization. The Team shared then practical cases of how companies are using strategic design to tackle these challenges followed by a reflection on patterns seen across industries and previsions for the future. A panel discussion followed the conference with experts from the academic, social and business fields.
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Introducing: Kids of Beirut

Photo Credit suggerotoole

What makes Beirut YOUR City?

The best way to answer this questions is to ask the12-15 years youth of this amazing town to provide us with their living testimonials. Their stories & experiences will give a genuine & crystal view of Beirut city. Kids of Beirut will turn into a social documentary gathering the best sequences of their videos to show the similarities and differences between Beirut and other cities of the world like the emblematic New York.  Click here to enter the website
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Brandcell Conversations Edition 03
As part of Brandcell knowledge initiatives, the 3rd edition of Brandcell conversations was held on March 10th 2017 around the theme “Decoding the Millennials, uncovering business opportunities”.

Brandcell Conversations Edition 03 from Brandcell on Vimeo.

During this inspiring morning session, business professionals from several industries (F&B, banking, insurance, retail, public service, packaging and human capital consulting) discussed the main challenges faced with Millennials who seem to be (locally as globally) difficult to please.

From videos to presentations, discussions, workshops and guest speaker’s case studies, every part of the session enlightened the participants with fruitful insights about Millennials consumption preferences and priorities and the innovative concepts that are answering their today’s particular needs, highlighting the experiential dimension over he tangible benefits of goods. 

Finally understanding the experience design methodology used by service designers around the world and by Brandcell consulting in Beirut showed the participants the way forward to trigger the emphatic discovery process and the thinking and ideation steps that would lead to ground-breaking solutions in line with the new generation expectations.
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Brandcell at the Gulf CX Awards
Brandcell participated to the Gulf CX awards in Dubai on January 18th as part of the Jury, recognizing many outstanding customer experiences and digital innovations in the financial, retail, telecom and health sectors in the region.
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Business Design Sprint

How can you, in a tough economy, make the right decision, fast, while minimizing risk?

The SPRINT is a quick & proven process that brings together customers, employees, management and designers in a joint effort to improve business experience, strategy & tactics.  Developed at Google Ventures, it’s a “greatest hits” of business strategy, innovation, behavior science, design thinking, and more—packaged into a battle-tested process that any team can use.

Working together in a sprint, you can shortcut the endless-debate cycle and compress months of time into a single week. Instead of deciding on a course of action on a product or service to understand if an idea is any good, you’ll get clear feedback from a realistic process. The SPRINT gives you a superpower: You can fast-forward into the future to get some insights & reactions, before making any expensive commitments.


Brandcell consulting will be moderating the sessions. The ideal team will be composed of decision makers, finance, marketing, customer service, product/service designer/manager and IT/logistic executives.

For additional information on how the SPRINT method can fit to your organisation's case, to book your session or for any other details, please email us at or call us on 01 335417.

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Brandcell Conversations Edition 02
Following the success of the first edition of Brandcell Conversations in February, a second edition was held on the 17th of June 2016 around the theme of “Customer Experience: the new competitive edge.”

During this vibrant morning session, business professionals from several industries (HORECA, banking, insurance, retail etc) shared their experiences as customers while guest speakers pinpointed the main components of a great customer experience.

From videos to presentations, discussions and workshops, every part of the session enlightened the participants about the importance of offering today complete and seamless off line and on line experiences to customers using the experience design methodology as used by service designers around the world and by Brandcell consulting in Beirut and Dubai in partnership with Livework a global design firm, with the aim to help Companies and Brands  achieving customer experience excellence and gaining a unique competitive edge. 
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Introducing: Brandcell Conversations

The first edition of the Brandcell Conversations was held on Friday 19th of February from 9.30 a.m. to 1.30 p.m. with the following Theme:  “Innovation in Business”.

Participants from several industries were gathered to discuss the theme with a focus on the Barriers and Enablers for Innovation in Lebanon.

The mix of discussions, guest speakers, workshop and presentations resulted in a very interactive and dynamic morning session that allowed a better understanding of the main barriers facing Lebanese companies and outlining the enablers that would help them innovate: by thinking differently, using new design-led approach and tools mixed with proven strategy solutions as the ones used by the international innovation design consulting firms in the world and by Brandcell consulting in Beirut and Dubai in partnership with Liveworkstudio global design firm.


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Brandcell in the Lead
Brandcell has been appointed in the past months to lead major consulting projects for leading brands in the luxury goods & service industries in Lebanon ranging from Mercedes-Benz/T. Gharghour & Fils to Roadster, Zaatar W Zeit and GlobeMed Lebanon.
Brandcell's consulting services that engaged high-level expertise - offered with its partner Livework - includes Empathic Research Design, Strategy Design and Customer Experience Design.
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