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Brandcell Conversations Edition 03
10.03.2017

Brandcell Conversations Edition 03 from Brandcell on Vimeo.


As part of Brandcell knowledge initiatives, the 3rd edition of Brandcell conversations was held on March 10th 2017 around the theme “Decoding the Millennials, uncovering business opportunities”.

During this inspiring morning session, business professionals from several industries (F&B, banking, insurance, retail, public service, packaging and human capital consulting) discussed the main challenges faced with Millennials who seem to be (locally as globally) difficult to please.

From videos to presentations, discussions, workshops and guest speaker’s case studies, every part of the session enlightened the participants with fruitful insights about Millennials consumption preferences and priorities and the innovative concepts that are answering their today’s particular needs, highlighting the experiential dimension over he tangible benefits of goods. 

Finally understanding the experience design methodology used by service designers around the world and by Brandcell consulting in Beirut showed the participants the way forward to trigger the emphatic discovery process and the thinking and ideation steps that would lead to ground-breaking solutions in line with the new generation expectations.
brandcell newsworkshops + eventscustomer experienceglobal trends
Brandcell at the Gulf CX Awards
19.01.2017
Brandcell participated to the Gulf CX awards in Dubai on January 18th as part of the Jury, recognizing many outstanding customer experiences and digital innovations in the financial, retail, telecom and health sectors in the region.
innovationawards + recognitionbrandcell newscustomer experienceexperience designcustomer servicedubaiKnowledgeDesign Thinking
Business Design Sprint
25.08.2016

How can you, in a tough economy, make the right decision, fast, while minimizing risk?

brandcell_Business_Design_Sprint_C-(1).jpg

The SPRINT is a quick & proven process that brings together customers, employees, management and designers in a joint effort to improve business experience, strategy & tactics.  Developed at Google Ventures, it’s a “greatest hits” of business strategy, innovation, behavior science, design thinking, and more—packaged into a battle-tested process that any team can use.

brandcell_Business_Design_Sprint-iterate-(1).jpg
Working together in a sprint, you can shortcut the endless-debate cycle and compress months of time into a single week. Instead of deciding on a course of action on a product or service to understand if an idea is any good, you’ll get clear feedback from a realistic process. The SPRINT gives you a superpower: You can fast-forward into the future to get some insights & reactions, before making any expensive commitments.

brandcell_Business_Design_Sprint-week-(1).jpg


Brandcell consulting will be moderating the sessions. The ideal team will be composed of decision makers, finance, marketing, customer service, product/service designer/manager and IT/logistic executives.
 

For additional information on how the SPRINT method can fit to your organisation's case, to book your session or for any other details, please email us at info@brand-cell.com or call us on 01 335417.

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Brandcell Conversations Edition 02
24.06.2016
Following the success of the first edition of Brandcell Conversations in February, a second edition was held on the 17th of June 2016 around the theme of “Customer Experience: the new competitive edge.”

During this vibrant morning session, business professionals from several industries (HORECA, banking, insurance, retail etc) shared their experiences as customers while guest speakers pinpointed the main components of a great customer experience.

From videos to presentations, discussions and workshops, every part of the session enlightened the participants about the importance of offering today complete and seamless off line and on line experiences to customers using the experience design methodology as used by service designers around the world and by Brandcell consulting in Beirut and Dubai in partnership with Livework a global design firm, with the aim to help Companies and Brands  achieving customer experience excellence and gaining a unique competitive edge. 
brandcell newsworkshops + eventscustomer experienceglobal trends
Introducing: Brandcell Conversations
03.03.2016

The first edition of the Brandcell Conversations was held on Friday 19th of February from 9.30 a.m. to 1.30 p.m. with the following Theme:  “Innovation in Business”.

Participants from several industries were gathered to discuss the theme with a focus on the Barriers and Enablers for Innovation in Lebanon.

The mix of discussions, guest speakers, workshop and presentations resulted in a very interactive and dynamic morning session that allowed a better understanding of the main barriers facing Lebanese companies and outlining the enablers that would help them innovate: by thinking differently, using new design-led approach and tools mixed with proven strategy solutions as the ones used by the international innovation design consulting firms in the world and by Brandcell consulting in Beirut and Dubai in partnership with Liveworkstudio global design firm.

 

innovationbusiness designbrandcell newsworkshops + eventsglobal trendsbusiness
Brandcell in the Lead
05.10.2015
Brandcell has been appointed in the past months to lead major consulting projects for leading brands in the luxury goods & service industries in Lebanon ranging from Mercedes-Benz/T. Gharghour & Fils to Roadster, Zaatar W Zeit and GlobeMed Lebanon.
Brandcell's consulting services that engaged high-level expertise - offered with its partner Livework - includes Empathic Research Design, Strategy Design and Customer Experience Design.
innovationbrandcell newsLivework
Experience Design Talk
10.07.2015
An inspiring Morning talk on Experience Design and Empathic Design was held at Brandcell offices on July 10th. Marketing and Customer Experience Professionals from Financial, Real Estate, Health care, Education and HORECA sectors attended the session that included presentations and workshops.
More pictures of the event are available on our facebook page.
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innovationbusiness designbrandcell newsworkshops + eventsexperience designLiveworkdubaiservice design
Brandcell at Beirut Service Jam
07.03.2015
Brandcell participated in the 3rd edition of the Beirut Service Jam held on the first weekend of March
Part of the annual Global Service Jam event that is set across different cities of the planet at the same time, the Jam gives the opportunity to designers, engineers, analysts, students and design-thinkers to come together for 48H and try to create services and products that shape the world. 
It was an inspiring activity to take part in; one that reaffirms that innovation is at the center of true and meaningful growth.
 
Have a look at the many projects that were the result of this year’s Jam (444 projects in total this year; from 40 different countries!)
 
workshops + eventsservice design
Brandcell reaches Dubai
02.02.2015
Brandcell has established a representative office in Dubai in order to cater to the growing demand of the GCC market mainly in Experience design and Innovation design; services which are delivered in partnership with Livework, the award winning, UK-based, service design firm.
Brandcell can be found here and reached on these numbers T. +971 45531051 / M. +971 564989792.

 
business designbrandcell newsbusiness strategyexperience designLiveworkdubai
Brandcell's new Website
03.11.2014
We are happy to share with you the launch of our brand new website  that reflects our evolution into a holistic 'business design' service, offering strategic business and service design solutions, and also our partnership with Live|Work, the global firm pioneering service design.
The result is a complete departure from our previous website, featuring a different look, feel and approach that we believe matches our readers’ desire to explore the world of innovation. The website offers as well a more dynamic experience and showcases our service offerings as well as our portfolio of clients and work. It also represents us as a team, having been put together taking into consideration opinions and feedback from every one of us.

As you take a look around you’ll find the new website is extremely easy to navigate, letting you browse our projects, services and philosophy with ease. We especially think you’ll love our curated NEWS+VIEWS section that shares our picks of happenings, valuable insight, and even what we’re currently reading. Lastly the new design makes it so simple for you to find us and get in touch with us, too via our Care to collaborate form. We’re waiting to hear from you, so why not explore the site and let us know what you think about our new design?
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3rd floor, Eshmoun Bldg, 
Damascus Road
P.O.B. 175-764
Beirut, Lebanon
T 00 961 1 335 417 / 321 / 370
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Emirates Towers, Level 41
Sheikh Zayed Road, Dubai, UAE
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