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FNB and the new branding strategy
Brandcell has been appointed to develop the new branding strategy for FNB Group after its acquisition of CFC (consumer finance company)and MECG (private banking).
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Brandcell participated in the RAYE event organized by Berytech at the ESIB premises.
The program, designed to enable aspiring entrepreneurs to thoroughly explore business opportunities in a practical way, attracted participants from Jordan, Syria, Dubai and Lebanon. Brandcell CEO Joe Ayoub delivered a Branding 101 presentation followed by a workshop.
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Brandcell conducts a branding workshop
Brandcell participated in Berytech's summer school by conducting a branding workshop and presentation. Attending the event were 17 young entrepreneurs on the verge of starting their own business.
The Brandcell session was designed to give attendees valuable insight into the key role branding plays in the success of their business projects.
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Brandcell, a business advisor
Brandcell participated as a business advisor on Branding 101 at the Entrepreneurs Forum on May 21-22, held at Biel Pavillon Royal. Supporting entrepreneurship is one of Brandcell's aims in order to help companies in Lebanon and the Levant develop to reach international standards.
brandcell news
Brandcell establishing a brand positioning
Mobision, the region's first commercial Mobile TV based on DVB-H technology, appoints Brandcell to handle all its brand strategy development. Brandcell will take responsability of establishing a clear brand positioning for Mobision. On the market kevel, Brandcell will develop Mobision's marketing strategy blueprint.
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